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What is the Facebook Pixel?

Original price was: £29.99.Current price is: £10.99.

➢ Measure conversions (orders, sign-ups, and more!)
➢ Get insights about the people who visit your website.
➢ Build Custom Audiences of recent website visitors (such as people who added an item to
their cart, visited a product page, or signed up for a free incentive on your website). I see the
best return from REMARKETING to these users who have already been to my website and
engaged with my brand.
➢ Create Lookalike Audiences (people who are similar to your best customers/clients).
➢ Remarket to everyone who visits your site, or just to people who visit specific pages or take
specific actions.



The Facebook (Meta) Pixel is code you add to your website (or app) that enables you to
track/measure events (actions) people take on your site. It also enables you to build audiences of
these users to target via Facebook ads.

EXAMPLE: When someone visits your website and takes an action (e.g. buys a product), the
Facebook Pixel “FIRES” and tracks this action. The Pixel not only enables you know when a
customer took an action after seeing your Facebook ad, but it also stores this user in your
Facebook Custom Audiences for tracking and future remarketing. As more and more actions
occur on your website, Facebook gets better at delivering your ads to people who are more likely
to take certain actions.


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